Hello! I’m Yaroslav,
Product Designer
Hello! I’m Yaroslav,
Product Designer
Hello! I’m Yaroslav,
Product Designer
Hello! I’m Yaroslav,
Product Designer
8+ years of experience in UX/UI design, including 6 years in a product company and 4 years in a management role. I’ve worked extensively on B2B, B2C, SaaS and E-commerce projects for the international markets.
“Think More, Design Less”
“Think More, Design Less”
“Think More, Design Less”
“Think More, Design Less”
I’m passionate about crafting experiences that are engaging, accessible, and user-centric.
B2C
SaaS
Web
Mobile
Online Marketing Hub
Development of a complex platform for managing marketing tools and tracking analytics.
B2C
SaaS
Web
Mobile
Online Marketing Hub
Development of a complex platform for managing marketing tools and tracking analytics.
B2C
SaaS
Web
Mobile
Online Marketing Hub
Development of a complex platform for managing marketing tools and tracking analytics.
B2C
SaaS
Web
Mobile
Online Marketing Hub
Development of a complex platform for managing marketing tools and tracking analytics.
B2C
SaaS
Web
Mobile
Sitebeat Gamification
Implementing gamification elements to increase user engagement on a website builder platform.
B2C
SaaS
Web
Mobile
Sitebeat Gamification
Implementing gamification elements to increase user engagement on a website builder platform.
B2C
SaaS
Web
Mobile
Sitebeat Gamification
Implementing gamification elements to increase user engagement on a website builder platform.
B2C
SaaS
Web
Mobile
Sitebeat Gamification
Implementing gamification elements to increase user engagement on a website builder platform.
B2C
B2B
SaaS
E-commerce
User Central Hub
Redesigning a platform to streamline account management across profile details, payments, security, notifications, and support for small to medium-sized businesses.
B2C
B2B
SaaS
E-commerce
User Central Hub
Redesigning a platform to streamline account management across profile details, payments, security, notifications, and support for small to medium-sized businesses.
B2C
B2B
SaaS
E-commerce
User Central Hub
Redesigning a platform to streamline account management across profile details, payments, security, notifications, and support for small to medium-sized businesses.
B2C
B2B
SaaS
E-commerce
User Central Hub
Redesigning a platform to streamline account management across profile details, payments, security, notifications, and support for small to medium-sized businesses.
B2C
B2B
SaaS
Web/Mobile
Simple SEO Tool for SMBs
Developing Simple SEO to empower website owners and marketers with easy-to-use SEO tools for improving search visibility and ranking.
B2C
B2B
SaaS
Web/Mobile
Simple SEO Tool for SMBs
Developing Simple SEO to empower website owners and marketers with easy-to-use SEO tools for improving search visibility and ranking.
B2C
B2B
SaaS
Web/Mobile
Simple SEO Tool for SMBs
Developing Simple SEO to empower website owners and marketers with easy-to-use SEO tools for improving search visibility and ranking.
B2C
B2B
SaaS
Web/Mobile
Simple SEO Tool for SMBs
Developing Simple SEO to empower website owners and marketers with easy-to-use SEO tools for improving search visibility and ranking.
Tools Which I Use
Tools Which I Use
Tools Which I Use
Tools Which I Use
My Design Journey
My Design Journey
My Design Journey
My Design Journey
Newfold Digital
Newfold Digital
Newfold Digital
Staff Product Designer
Feb 2021 - Sep 2024
At Newfold, I led design strategy and execution for global B2B, B2C, SaaS, and e-commerce brands, serving 6.7 million customers across Asia, Australia, Europe, and America.
Dreamscape Networks
Dreamscape Networks
Dreamscape Networks
Lead UX/UI Designer
Jun 2018 - Feb 2021
Led UX/UI team and developed design systems for mobile and web platforms across 4 major brands, including a site builder and SEO platform.
Qoderoom
Qoderoom
Qoderoom
Middle UX/UI Designer
Oct 2017 - May 2018
Developed interfaces for mobile and web applications for the government, a network of online grocery stores and social surveys
AdBakers Ukraine
AdBakers Ukraine
AdBakers Ukraine
UI/Graphic Designer
UI/Graphic Designer
Jun 2016 - Oct 2017
UX/UI design and creation of graphic solutions for advertising online projects and activities
Who I Am
Who I Am
Who I Am
Who I Am
I’m a Staff Product Designer with over 8 years of experience in UX/UI design, including 6 years in a product company and 4 years in a management role. I specialise in creating intuitive interfaces that drive business goals, focusing on B2B, B2C, SaaS and e-commerce projects for the international markets.
Skilled in team management and cross-functional collaboration, I ensure seamless communication with developers and stakeholders. Leveraging Agile and Lean UX, I deliver scalable results aligned with user needs and business objectives. My technical skills include proficiency in Figma, Sketch, Zeplin, StoryBook, UserTesting, Miro, and Adobe Creative Suite, as well as experience with user research and usability testing. Passionate about mentoring, I stay engaged in industry events to share insights and stay current.
Trusted by Professionals
Trusted by Professionals
Trusted by Professionals
Trusted by Professionals
‘Yaroslav is a skilled UX/UI Design Manager, combining market insights and attention to detail. His thorough documentation supports designers in creating quality work within technical constraints. A valuable Lead Designer.’
Maks Khikm, Product Designer
‘Yaroslav is a design champion and an excellent team leader. His collaboration with the APAC Marketing organization was highly valued and always aligned with brand demands.’
Hendrik Kruizinga, VP Marketing APAC
‘Working closely with Yaroslav and his team for almost five years was a truly amazing experience. He demonstrated exceptional design and management skills, always delivering top results quickly and going the extra mile.’
Basil Skariah, Director, Marketing APAC
‘He is a true professional with deep knowledge in UX/UI design and project management. His leadership helped create a productive, focused, and calm atmosphere even in challenging situations.’
Igor Zelenetskyi, Senior UX/UI Designer
‘Yaroslav is an exceptional design leader with a keen eye for detail, delivering designs that exceed expectations and improve customer satisfaction. His collaborative approach made working with him and his team a seamless experience.’
Vadzhikh Almuradi, QA Manager
‘Yaroslav blends creativity and analytical thinking, making him an outstanding UX designer. His leadership qualities and ability to provide constructive feedback helped many team members grow.’
Khrystyna Batalina, Senior Manual Test Engineer
‘Yaroslav is a capable UX leader with a strong ability to balance creative innovation and practical functionality. His leadership ensures effective collaboration across teams and high-quality outcomes.’
Jon Lawrence, Director, Product Design
‘Working closely with Yaroslav and his team for almost five years was a truly amazing experience. He demonstrated exceptional design and management skills, always delivering top results quickly and going the extra mile.’
Oksana Andreieva, Project Management
‘Yaroslav is a talented designer who excels at creating effective and user-friendly interfaces. His attention to detail and ability to gather all business requirements made him an essential part of our project success.’
Alexander Chizhov, Development Manager
‘A talented manager with deep insight into design, development, and business processes. Throughout our 5+ years of collaboration, Yaroslav consistently delivered projects that boosted UX and company profitability. For an accomplished manager, he’s an excellent choice.’
Serhii Mohyl, Product Designer
‘Yaroslav demonstrates exceptional leadership and a deep understanding of design. He fosters collaboration and maintains high standards, with a commitment to growth that inspires the team. Highly recommended as a UX/UI Team Leader.’
Katerina Cherniavskaya, Creative Director
‘I watched Yaroslav grow from an individual contributor to a leader managing a team of 7-8 people. His ability to align design and development efforts while ensuring quality and consistency made him instrumental to our projects' success.’
Egor Kozyrev, Web Development Manager
‘Working with Yaroslav has been an enriching experience. Managing our team of seven, he motivates us to exceed business goals with his strong focus on detail and user experience. I wholeheartedly recommend him as an inspiring Design Manager.’
Palina Savychuk, Product Designer
‘Yaroslav consistently pushed the boundaries of creativity and innovation, guiding his team through complex projects. His leadership and dedication make him a highly valuable person for any project.’
Andrii Novak, Java Software Engineer
‘Yaroslav's leadership and design skills have significantly contributed to our team’s success. Combining creativity and strategic thinking, he creates a positive, motivating environment. His passion for design makes him a true asset to any team.’
Liubov Hryhorieva, Product Designer
Jon Lawrence, Director, Product Design
‘Yaroslav is a capable UX leader with a strong ability to balance creative innovation and practical functionality. His leadership ensures effective collaboration across teams and high-quality outcomes.’
Hendrik Kruizinga, VP Marketing APAC
‘Yaroslav is a design champion and an excellent team leader. His collaboration with the APAC Marketing organization was highly valued and always aligned with brand demands.’
Basil Skariah, Director, Marketing APAC
‘Working closely with Yaroslav and his team for almost five years was a truly amazing experience. He demonstrated exceptional design and management skills, always delivering top results quickly and going the extra mile.’
Egor Kozyrev, Web Development Manager
‘I watched Yaroslav grow from an individual contributor to a leader managing a team of 7-8 people. His ability to align design and development efforts while ensuring quality and consistency made him instrumental to our projects' success.’
View All Testimonials
Jon Lawrence, Director, Product Design
‘Yaroslav is a capable UX leader with a strong ability to balance creative innovation and practical functionality. His leadership ensures effective collaboration across teams and high-quality outcomes.’
Hendrik Kruizinga, VP Marketing APAC
‘Yaroslav is a design champion and an excellent team leader. His collaboration with the APAC Marketing organization was highly valued and always aligned with brand demands.’
Basil Skariah, Director, Marketing APAC
‘Working closely with Yaroslav and his team for almost five years was a truly amazing experience. He demonstrated exceptional design and management skills, always delivering top results quickly and going the extra mile.’
Egor Kozyrev, Web Development Manager
‘I watched Yaroslav grow from an individual contributor to a leader managing a team of 7-8 people. His ability to align design and development efforts while ensuring quality and consistency made him instrumental to our projects' success.’
View All Testimonials
I Solve Problems Through Design
I Solve Problems Through Design
I Solve Problems Through Design
I Solve Problems Through Design
Discovery
Step 1
Understanding more about the problem space, considering potential solutions, and learning about the customers.
User Journey
Step 2
Diving deep into the user journey and exploring user stories, flow, personas, and user decision-making.
Research & Wireframes
Step 3
Conducting competitor analysis to understand market standards and opportunities. Creating initial wireframes and prototypes to map out core user interactions.
Sync with Agile Team
Step 4
Presenting wireframes and solutions to stakeholders and team members, gathering feedback, aligning on project goals, and confirming design feasibility.
Design Refinement
Step 5
Refining a chosen direction and polishing the design based on the collected feedback from stakeholders and product owners.
Design Stage
Step 6
Creating high-fidelity designs for approval, including responsive versions for main breakpoints, while ensuring consistency with the design system.
Handoff
Step 7
Working closely with developers and product teams to ensure a successful handoff and QA’ing the implementation.
Monitoring
Step 8
Handoff isn't the end! Some decisions must be monitored and measured through A/B tests, etc., to uncover ideas for improvements.
Discovery
Step 1
Understanding more about the problem space, considering potential solutions, and learning about the customers.
User Journey
Step 2
Diving deep into the user journey and exploring user stories, flow, personas, and user decision-making.
Research & Wireframes
Step 3
Conducting competitor analysis to understand market standards and opportunities. Creating initial wireframes and prototypes to map out core user interactions.
Sync with Agile Team
Step 4
Presenting wireframes and solutions to stakeholders and team members, gathering feedback, aligning on project goals, and confirming design feasibility.
Design Refinement
Step 5
Refining a chosen direction and polishing the design based on the collected feedback from stakeholders and product owners.
Design Stage
Step 6
Creating high-fidelity designs for approval, including responsive versions for main breakpoints, while ensuring consistency with the design system.
Handoff
Step 7
Working closely with developers and product teams to ensure a successful handoff and QA’ing the implementation.
Monitoring
Step 8
Handoff isn't the end! Some decisions must be monitored and measured through A/B tests, etc., to uncover ideas for improvements.
Discovery
Step 1
Understanding more about the problem space, considering potential solutions, and learning about the customers.
User Journey
Step 2
Diving deep into the user journey and exploring user stories, flow, personas, and user decision-making.
Research & Wireframes
Step 3
Conducting competitor analysis to understand market standards and opportunities. Creating initial wireframes and prototypes to map out core user interactions.
Sync with Agile Team
Step 4
Presenting wireframes and solutions to stakeholders and team members, gathering feedback, aligning on project goals, and confirming design feasibility.
Design Refinement
Step 5
Refining a chosen direction and polishing the design based on the collected feedback from stakeholders and product owners.
Design Stage
Step 6
Creating high-fidelity designs for approval, including responsive versions for main breakpoints, while ensuring consistency with the design system.
Handoff
Step 7
Working closely with developers and product teams to ensure a successful handoff and QA’ing the implementation.
Monitoring
Step 8
Handoff isn't the end! Some decisions must be monitored and measured through A/B tests, etc., to uncover ideas for improvements.
Discovery
Step 1
Understanding more about the problem space, considering potential solutions, and learning about the customers.
User Journey
Step 2
Diving deep into the user journey and exploring user stories, flow, personas, and user decision-making.
Research & Wireframes
Step 3
Conducting competitor analysis to understand market standards and opportunities. Creating initial wireframes and prototypes to map out core user interactions.
Sync with Agile Team
Step 4
Presenting wireframes and solutions to stakeholders and team members, gathering feedback, aligning on project goals, and confirming design feasibility.
Design Refinement
Step 5
Refining a chosen direction and polishing the design based on the collected feedback from stakeholders and product owners.
Design Stage
Step 6
Creating high-fidelity designs for approval, including responsive versions for main breakpoints, while ensuring consistency with the design system.
Handoff
Step 7
Working closely with developers and product teams to ensure a successful handoff and QA’ing the implementation.
Monitoring
Step 8
Handoff isn't the end! Some decisions must be monitored and measured through A/B tests, etc., to uncover ideas for improvements.
Let’s Connect!
Let’s Connect!
Let’s Connect!
Let’s Connect!
Interested in collaborating or discussing design?
Feel free to reach out through any of the options below.
Interested in collaborating or discussing design?
Feel free to reach out through any of the options below.
Designed by Yaroslav Rudenko © 2025