A bit about me

A bit about me

A bit about me

A bit about me

I’m a Staff Product Designer with over 8 years of experience in product design, including 6 years in a product company and 4 years in a management role. I specialise in creating intuitive interfaces that drive business goals, focusing on B2B, B2C, SaaS and e-commerce projects for the international markets.

Skilled in team management and cross-functional collaboration, I ensure seamless communication with developers and stakeholders. Leveraging Agile and Lean UX, I deliver scalable results aligned with user needs and business objectives. My technical skills include proficiency in Figma, Sketch, Zeplin, StoryBook, UserTesting, Miro, and Adobe Creative Suite, as well as experience with user research and usability testing. Passionate about mentoring, I stay engaged in industry events to share insights and stay current.

My design journey

My design journey

My design journey

My design journey

Newfold Digital

Newfold Digital

Newfold Digital

Staff Product Designer

Feb 2021 - Sep 2024

At Newfold, I led design strategy and execution for global B2B, B2C, SaaS, and e-commerce brands, serving 6.7 million customers across Asia, Australia, Europe, and America.

Dreamscape Networks

Dreamscape Networks

Dreamscape Networks

Lead UX/UI Designer

Jun 2018 - Feb 2021

Led UX/UI team and developed design systems for mobile and web platforms across 4 major brands, including a site builder and SEO platform.

Qoderoom

Qoderoom

Qoderoom

Middle UX/UI Designer

Oct 2017 - May 2018

Developed interfaces for mobile and web applications for the government, a network of online grocery stores and social surveys

AdBakers Ukraine

AdBakers Ukraine

AdBakers Ukraine

UI/Graphic Designer

UI/Graphic Designer

Jun 2016 - Oct 2017

UX/UI design and creation of graphic solutions for advertising online projects and activities

I solve problems through design

I solve problems through design

I solve problems through design

I solve problems through design

Discovery

Step 1

Understanding more about the problem space, considering potential solutions, and learning about the customers.

User Journey

Step 2

Diving deep into the user journey and exploring user stories, flow, personas, and user decision-making.

Research & Wireframes

Step 3

Conducting competitor analysis to understand market standards and opportunities. Creating initial wireframes and prototypes to map out core user interactions.

Sync with Agile Team

Step 4

Presenting wireframes and solutions to stakeholders and team members, gathering feedback, aligning on project goals, and confirming design feasibility.

Design Refinement

Step 5

Refining a chosen direction and polishing the design based on the collected feedback from stakeholders and product owners.

Design Stage

Step 6

Creating high-fidelity designs for approval, including responsive versions for main breakpoints, while ensuring consistency with the design system.

Handoff

Step 7

Working closely with developers and product teams to ensure a successful handoff and QA’ing the implementation.

Monitoring

Step 8

Handoff isn't the end! Some decisions must be monitored and measured through A/B tests, etc., to uncover ideas for improvements.

Discovery

Step 1

Understanding more about the problem space, considering potential solutions, and learning about the customers.

User Journey

Step 2

Diving deep into the user journey and exploring user stories, flow, personas, and user decision-making.

Research & Wireframes

Step 3

Conducting competitor analysis to understand market standards and opportunities. Creating initial wireframes and prototypes to map out core user interactions.

Sync with Agile Team

Step 4

Presenting wireframes and solutions to stakeholders and team members, gathering feedback, aligning on project goals, and confirming design feasibility.

Design Refinement

Step 5

Refining a chosen direction and polishing the design based on the collected feedback from stakeholders and product owners.

Design Stage

Step 6

Creating high-fidelity designs for approval, including responsive versions for main breakpoints, while ensuring consistency with the design system.

Handoff

Step 7

Working closely with developers and product teams to ensure a successful handoff and QA’ing the implementation.

Monitoring

Step 8

Handoff isn't the end! Some decisions must be monitored and measured through A/B tests, etc., to uncover ideas for improvements.

Discovery

Step 1

Understanding more about the problem space, considering potential solutions, and learning about the customers.

User Journey

Step 2

Diving deep into the user journey and exploring user stories, flow, personas, and user decision-making.

Research & Wireframes

Step 3

Conducting competitor analysis to understand market standards and opportunities. Creating initial wireframes and prototypes to map out core user interactions.

Sync with Agile Team

Step 4

Presenting wireframes and solutions to stakeholders and team members, gathering feedback, aligning on project goals, and confirming design feasibility.

Design Refinement

Step 5

Refining a chosen direction and polishing the design based on the collected feedback from stakeholders and product owners.

Design Stage

Step 6

Creating high-fidelity designs for approval, including responsive versions for main breakpoints, while ensuring consistency with the design system.

Handoff

Step 7

Working closely with developers and product teams to ensure a successful handoff and QA’ing the implementation.

Monitoring

Step 8

Handoff isn't the end! Some decisions must be monitored and measured through A/B tests, etc., to uncover ideas for improvements.

Discovery

Step 1

Understanding more about the problem space, considering potential solutions, and learning about the customers.

User Journey

Step 2

Diving deep into the user journey and exploring user stories, flow, personas, and user decision-making.

Research & Wireframes

Step 3

Conducting competitor analysis to understand market standards and opportunities. Creating initial wireframes and prototypes to map out core user interactions.

Sync with Agile Team

Step 4

Presenting wireframes and solutions to stakeholders and team members, gathering feedback, aligning on project goals, and confirming design feasibility.

Design Refinement

Step 5

Refining a chosen direction and polishing the design based on the collected feedback from stakeholders and product owners.

Design Stage

Step 6

Creating high-fidelity designs for approval, including responsive versions for main breakpoints, while ensuring consistency with the design system.

Handoff

Step 7

Working closely with developers and product teams to ensure a successful handoff and QA’ing the implementation.

Monitoring

Step 8

Handoff isn't the end! Some decisions must be monitored and measured through A/B tests, etc., to uncover ideas for improvements.

Let’s Connect!

Let’s Connect!

Let’s Connect!

Let’s Connect!

Interested in collaborating or discussing design?

Feel free to reach out through any of the options below.

Interested in collaborating or discussing design?

Feel free to reach out through any of the options below.

Designed by Yaroslav Rudenko © 2025